Webflow agencies are still relatively new in the US, but around the world, this platform has slowly been taking over for Wordpress with its robust CMS capabilities and innovative approach to modern design. Here are the top 10 reasons to choose a website designer that specializes in Webflow for your small business.  

1. real-time visual development

Webflow provides unparalleled design flexibility thanks to it's strong foundation of clean code beneath the visual editor. It refreshes in real-time, allowing developers to combine visual design with immediate functionality. The result is efficiency, individuality, and far less development time.

2.  seamless cms integration

Webflow’s built-in CMS is both powerful and user-friendly. It allows you to create custom content types and easily manage dynamic rich text and images, making it perfect for sites that need to display frequently updated information or multiple data structures without the extra hassle of plugins and third-party integrations.

3.  enhanced e-commerce features

For e-commerce functionality, Webflow surpasses Squarespace and Wix with its advanced features. Webflow’s e-commerce platform offers greater customization, flexible product management, Shopify integration, and streamlined checkout processes. It’s ideal for businesses looking for a high level of control over their online store’s design and functionality.

4.  advanced seo tools

Webflow integrates SEO tools directly into its platform, which means you have built-in capabilities for optimizing metadata, alt text, images, and more, without needing to rely on third-party plugins.

5.  client-friendly editing

Webflow’s content editor is designed for ease of use, allowing clients to update their own web content, blog posts, and images effortlessly. This user-friendly interface means you don’t need to rely on developers for every small change.

6.  responsive design made easy

Webflow's design-friendly interface allows devs to create responsive layouts visually, streamlining the process of ensuring consistent design on desktop and mobile screens. This aspect of holistic design is crucial for a great user experience, as well as improving your SEO rankings. Check out our post on Google Do's and Don'ts here!

7.  integration with emerging tech

Webflow's flexibility allows it to seamlessly integrate with emerging technologies, whether it's incorporating new APIs, enhancing design capabilities, or optimizing for the latest website trends. This adaptability ensures that your website remains relevant and effective in meeting the demands of today's tech-savvy audiences.

8.  cost-effective development and maintenance

Perhaps one of the most important benefits of Webflow is that it saves time and money without compromising quality. Its modern development structure means your site can be built an average of 30% faster than a Wordpress site, which not only takes longer to build and unit test, but requires constant maintenance and upgrades by your developer. Webflow is a self-contained hosting platform, so you pay a reasonable monthly fee for your website to be live without having to worry about things breaking while you sleep.

9.  strong community and customer service

The Webflow community is vibrant and supportive, offering a wealth of resources, tutorials, and forums. If you're a designer, you'll find plenty of guidance to enhance your skills. As a website client, Webflow HQ offers reliable customer support to help you navigate any challenges. We've found Webflow's customer service team to be incredibly responsive, and their extensive documentation and library of (actually) fun training videos make troubleshooting as painless as possible.

10.  optimized performance

Look, we’re not WordPress haters per se. It’s been around forever, it’s open source, and around half of businesses worldwide still rely on it. But it’s also akin to driving your grandpa’s ’93 Crown Victoria — a beloved gas-guzzler that needs constant maintenance and a fresh coat of paint. Webflow is a brand new hybrid in comparison. It's smooth, low-maintenace, and can pretty much drive itself.

Ready to speed into the future of modern web design?

At APC, we pride ourselves not only on our gorgeous custom designs, but on our rock-solid foundation of web development and SEO principles to set you up for success.

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